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InDaily article sparks CFS campaign


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Even if you think you’re prepared for a bushfire – the reality is likely to be much more challenging and confronting than you think.

That’s the message of a new CFS advertising campaign, sparked by an article in InDaily following the Cherryville fires this year.

Adelaide writer and regular InDaily reviewer Rachael Mead wrote powerfully about her experiences in May, when the fires threatened her Basket Range home.

“Despite having a plan and swiftly putting it into action I was not ready for this bushfire,” she wrote.

“I wasn’t ready to have to adapt when things veered away from the expected so suddenly. I wasn’t ready for the exhaustion from the adrenaline overload or the hours of tension spent watching and waiting. I wasn’t ready for the fear. I just wasn’t ready.”

CFS principal communications officer Neil Charter said the unseasonal Cherryville fire was a “wake-up call”.

“The way Rachael recalled her experience was exactly something we wanted to capture for a wider audience,” Charter said.

“It resonated with the CFS. It’s very difficult to give people the idea about what happens (in a fire) – it would be a great thing if we could get everyone to feel that before they experience it.”

He said the campaign was designed to encourage people to understand their bushfire risk.

“It’s about understanding what fire means and the implications for you. It’s about mental as well as physical preparation.”

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