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Adelaide start-up pedals into interstate expansion

InReview

Adelaide startup EcoCaddy has expanded interstate, with the company offering the official taxi service for Melbourne’s newest arts festival, starting tonight.

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EcoCaddy is a pedicab company familiar to Adelaide locals for offering affordable, short-trip transportation through the city streets.

It is being brought to Victoria to provide free transport for people around Melbourne’s busy Chapel Street during the Provocaré Festival of the Arts – a new 10-day event featuring a host of international music and theatre acts with a focus on provocative art.

EcoCaddy founder Daniels Langeberg said his trikes were the perfect service to complement the eclectic festival themes and navigate through one of Melbourne’s busiest streets.

“We have always looked to expand our operation to other cities and then overseas,” he said.

“We met with the president of the Chapel Street Precinct Association (CSPA) when he was here for the Adelaide Fringe in March and talked about bringing the operation over to Melbourne.

“Those that know Chapel Street know that it is really congested – we will be by far the fastest thing to get around the festival.”

EcoCaddy will be bringing four of its trikes to Melbourne, which have been modified to include additional lights to make them highly visible during the after-dark festival.

The trikes are legally considered bicycles making it possible for them to access the Chapel Street bike lanes and bypass the busy traffic.

Langeberg said he hoped the company’s first foray into another state would be the springboard it needed to kickstart its national push.

The Provocare Festival of the Arts was inspired by Hobart’s Dark Arts festival and will run from July 20-30.

The EcoCaddy service runs from 6pm to 10pm each night.

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EcoCaddy’s rickshaws being loaded into a truck to Melbourne.

The list of acts includes cabaret and burlesque performances, visual arts, street art and an art walk.

CSPA president John Lotton said the festival was a celebration of Chapel Street’s unique culture with an arts program that will provoke and arouse the senses.

“We are ready to push boundaries and prove once and for all we are streets ahead of soulless shopping malls,” he said.

“It’s been 15 years since Chapel Street had any kind of celebration it could call its own – Provocaré will shine a warming light on winter’s darkest, coldest month, enticing people from their warm abodes.”

This is an edited version of an article that was first published by The Lead.

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