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40 Under 40

Young leaders drive growth across diverse industries in SA

40 Under 40

The 2021 40 Under 40 include leaders in many different fields, as Adam Grocke, Alice Fitch, Anna Pak Poy and Bec Hardy all prove.

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Adam Grocke
Sherlok / Founder & CEO

Mortgage broker turned fin-tech entrepreneur Adam Grocke is building a national AI platform to enable his fellow mortgage brokers to settle more loans each month and keep clients for longer.

The AI engine, called Sherlok, monitors home loan interest rates all day every day and detects when interest rates get too high.

The technology automatically reprices the interest rate with the same lender to get a lower rate.

If the new repriced rate is still too high, Sherlok will match the loan profile against all other loans in the market and notifies the client and broker that it’s time to refinance. 

Adam says since launching Sherlok in March the company has managed more than $1 billion worth of home loans.

Alice Fitch
Whola / Founder

Alice Fitch is the founder of Whola – a business-to-business fashion wholesale platform.

During a number of years in the bricks-and-mortar wholesale fashion industry, Alice saw a broken sector.

Retailers faced difficulties trying to source the right styles and had to take time away from the core business.

In a bid to empower retailers to allow them to buy what they needed when they needed, the fashion entrepreneur developed Whola.

Alice says the company has serviced 2500 Australian retailers and secured investment from an established female entrepreneur, enabling the business to scale significantly in just 12 months.

Anna Pak Poy
Rare Find Foundation / Chair & Founder
Careerlink People Solutions / Managing Director

Anna Pak Poy has impacted many lives in many sectors.

As founder of the national Rare Find Foundation, she supports families and advocates for greater understanding and research of Tay-Sachs and Sandhoff diseases.

The neurodegenerative conditions – which predominantly affect children – occur when the body’s cells are unable to process and clear waste products, resulting in progressive loss of function and early death.

Anna’s aim is to enable families to spend as much quality time with their loved ones as possible.

She is also founder of bespoke executive recruitment firm Pak Poy & Partners and Careerlink People Solutions, where she leads a team of consultants to provide a broad range of recruitment and talent services.

Bec Hardy
Bec Hardy Wines / Co-managing Director

Last year Bec Hardy took the reins of her family’s 40-year-old wine brand Pertaringa in McLaren Vale.

In doing so, she became the first woman in the famous Hardy family to both own her own vineyard and produce her own wine under the brand Bec Hardy Wines.

Shortly after the announcement, renowned wine critic James Halliday scored Pertaringa’s ‘hero wine’ – a single-vineyard Cabernet Sauvignon – an almost perfect score.

Bec continues to lead her team to focus on an enhanced visitor experience at the label’s cellar door and implement sales strategies to ensure that as many wine lovers as possible can enjoy the portfolio in Australia and beyond.

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