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40 Under 40

Distilling new ideas keeps George Georgiadis ahead of the pack

40 Under 40

The co-founder of Never Never Distilling won the Creative Thinker Award by KWP! for his work growing the gin company into a premium South Australian brand.

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A former investment banker turned gin distiller, George Georgiadis left his corporate life in finance to establish what has become one of Australia’s leading distilleries – Never Never Distilling Company.

Wielding his business savvy, George together with business partners Sean Baxter and Tim Boast brought the brand to market in 2017. 

In the four years since, George has grown Never Never’s physical presence from a mere 16 square metres out the back of Big Shed Brewing Concern to a multi-million-dollar distillery and cellar door overlooking McLaren Vale, with the brand’s gins available across the world. 

As co-founder and managing director, George has led the brand to take out the top spot for the 2020 Australian Bartender Magazine Hottest 100 and the Australian Distilled Spirit Awards 2020, among a slew of other awards.

The 2021 vintage of Dark Series Ginache – a combination of gin and grenache fruit from Never Never Distilling.

Not content simply to grow his own business, he’s also been busy shaping South Australia’s spirits industry as founding president of the South Australian Spirit Producers Association. Driving the fast growing industry forward, George’s impact is having far-reaching benefits for the state’s tourism, hospitality and agricultural sectors.

Now, after years behind a desk, George spends his days in McLaren Vale. With Never Never Distillery only two minutes drive from Chalk Hill Wines, it’s no surprise the gin connoisseur’s favourite drop in the past 12 months came from his neighbour.

The KWP! Creative Thinker Award recognises the person who best demonstrates thinking creatively in relation to any aspect of their business or endeavours, and showing the use of innovation to progress.

Find all our 40 Under 40 award winners in the Winter Edition of CityMag, on the streets of Adelaide now.

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