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40 Under 40

EcoCaddy cofounders launch wellness studio

40 Under 40

The team behind Adelaide’s eco-friendly ride service will officially launch their wellness studio this weekend, as part of the startup’s long planned growth in the sustainability and wellbeing sector.

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The 100 sqm Mache Wellbeing Studio is the latest piece in Adelaide entrepreneurs Daniels Langeberg and Izzy Pearce’s growing business hub in the city’s inner-south.

The studio joins Langeberg and Pearce’s startups EcoCaddy – an eco-friendly transport service – and Mache Coworking – a coworking environment – that were co-founded with Peter Jac Ayres in 2015.

Together, the three businesses represent Langeberg and Pearce’s underlying vision for a more environmentally conscious city.

“The things that are overlying both the businesses are sustainability and wellness,” Langeberg said.

“We’ve created this business model that then allows all of these things to be affordable and accessible.

“What the business model is about is sharing the expenses so that we charge a certain rate, which is accessible for everyone across all the businesses.

“That’s were we make impact and were we want to impact people so that they’re better and more conscious about how they contribute to the environment. How you do that is by being more conscious about yourself.

“I wouldn’t have said that three years ago but now I know that through yoga. It sort of sounds selfish but you’ve got to get your shit right at home before you can go out and make an impact in the world.”

Located at 451 Pulteney Street, Mache Wellbeing Studio serves as a meditation, events, yoga and Pilates space, offering a range of classes from a number of new and well seasoned instructors.

People practise a child’s pose in the new studio.

Officially launching on February 13, the studio’s realisation has been Pearce’s dream for the past five years.

The yoga instructor and new mum said her aim has been to create a place where people from all backgrounds and ages feel welcome to find their grounding, practise yoga and breath.

Pearce has created a relaxed environment lined with greenery and wooden furniture, the smell of essential oils and calming music.

Before Mache Wellness Studio came to fruition, Pearce taught yoga in the Mache Coworking space, which sat alongside the first EcoCaddy shed in Whitmore Square.

“We had one room: it was coworking, it was events, it was everything,” she said.

“It was a great motley space but every time before class we’d have to cart these big tables and push them to the side of the room and form it into a yoga space.

“I’ve always been of the belief that you can practise yoga anywhere. We worked with what we had but it was always a dream: imagine if we had a space that was just for wellbeing and then the people in the coworking could also benefit.”

When EcoCaddy and Mache Coworking moved to their current location two years ago, what is now the Wellness Studio was predominantly rented out for events.

But Langeberg said when the coronavirus pandemic hit South Australia Mache Coworking’s event arm lost all of its client’s overnight and he and Pearce reassessed their priorities.

“When COVID came in we thought: what is it we actually want to do for the next 10 years? Where can we make the biggest impact? What do we align with?” he said

Langeberg, one of InDaily’s 40 Under 40 alumni, said it felt like the perfect time to “take the plunge” into wellness.

“It was very interesting seeing all of these gyms shut down and the focus on the physical and Instagram has obviously exacerbated that,” he said.

“Wellness and mental health have really come to the forefront and you can really see the Federal Government scrambling to try and fund organisations that are trying to help these causes.

“It’s not going to go away. It’s a problem that’s going to grow and for people who are working at home there’s now a new form of isolation – people have become separated from one of the social things that they used to do, which was working.

“That work at home model comes back to what we’re doing, which is you can work from home and get your social interaction coming into a studio like this as well as practising meditation and yoga or whatever it might be.”

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