For the last decade, Tyson Beck has directed his own creative agency, turning sport into artwork.
The Graphic Designer and Creative Agency Director has produced digital content, branding, merchandise and motion projects for some of the world’s leading sports organisations, including the National Basketball Association, LA Lakers, NFL and Adidas – all from his home office in South Australia.
After winning a US magazine cover contest at 18-years-old, the Adelaide-based landed a job making wallpapers for the Los Angeles Lakers website.
Beck said he had since created the branding for the NBA playoffs, NBA All-Star weekend and NBA regular season. He has also produced basketball UFC trading cards and designed basketball jerseys in Australia.
The brand’s social media has also gained a massive cult following, with more than 98-thousand followers on Instagram.
But Beck’s success hasn’t come without its challenges.
In 2017, while trying to work 18-hour days, he fell asleep while driving and crashed his car twice and had two seizures.
“This was a giant wake-up call to me that I was working too hard. The 18-hour work days for a handful of years was quickly catching up to me,” Beck said.
“I learnt that health is more important than the grind mentality, it’ll catch up to you and it did to me.”