Nova Jane is Founder and CEO of Fitcover, an Australian-made, vegan and cruelty-free makeup designed with fitness-lovers in mind.
A keen bodybuilder, Jane said she started the brand after struggling with acne, which was exacerbated when she exercised.
She said she had long been unable to find a product specifically for training and sweating which would cover her acne in the gym and not clog up her pores.
Fitcover launched in 2017, almost a decade after the South Australian founder thought up the original concept.
Jane said breaking into the makeup market was one of her biggest hurdles, long with starting a business as a new mum.
The company said in the years since the business had come to market its website has attracted more than 30,000 customers across the globe.
It was the careful selection of natural ingredients such as zinc oxide, vitamin E and olive squalene which produced a mineral makeup with a loyal fan base, according to Jane.
She said the band was looking to continue awareness and expand reach, as well as develop and launch of new products in line with the business’s ethos.
Last year, Jane was named as a finalist in the Australian Young Entrepreneur of the Year awards.