As CEO of international women’s fitness community SWEAT, Pearce has helped build a platform of 28-minute workouts, meal advice and post-pregnancy plans targeted to women aged 20-35.
Pearce started his career as personal trainer, before co-founding SWEAT with business partner Kayla Itsines.
He said the company was born after he identified a gap in the fitness industry for the use of technology and began building the business with the popular Bikini Body Guide eBooks.
Wanting to broaden the customer base, the company expanded and in 2015 the SWEAT app was born. The product shifted from a single service purchase model to a subscription business model, added four additional trainers, introducer new programs and content, and rebranded from the BBG workout program to SWEAT.
In 2018, it was estimated the SWEAT mobile app, which was developed by previous 40 Under 40 winner Hinney Lo at PixeForce, had been downloaded more than 30 million times across the world.
Pearce said 49 per cent of its membership came from in the US alone. However, its headquarters remain in Adelaide.
Last week he was named Inspiring Disruptor, presented by OTR, at InDaily’s 40 Under 40 awards for drastically changing the fitness industry.
He said South Australia’s start-up and entrepreneurial space was in the midst of a “pivotal transformation” with the state’s economy driven by innovation, making it an attractive destination to run and operate a global business from.
“These awards help drive excellence in the business and startup world, and showcase the incredible calibre of talent and business acumen in South Australia,” Pearce said.
Since July 2018, the business has grown from 60 employees to almost 100 with the majority operating out of South Australia and the remaining employees in Victoria, he said.
The business has continued to adapt to the times and during the coronavirus pandemic diversified its range of workouts as more people exercised from home.
“Over the last six months, COVID-19 has had a profound impact on the health and fitness industry, driving a significant shift in consumer behavior,” Pearce said.
“From the outset of the pandemic, SWEAT’s focus was on helping women move their bodies to reduce stress and keep active during this time. We listened to the needs of our global community and rapidly increased the variety and volume of our at-home workout content.
“As CEO, this meant leading, strategising and making swift commercial decisions to transform our product pipeline and bring forward content launches to meet the needs of our community.
“As a result, SWEAT now has more than 650 at-home workouts within the app and we’re developing even more at-home workout solutions for women globally.
“Leveraging technology to ignite positive change and inspire community is in our ethos; it’s what SWEAT was founded upon and what we continue to work toward no matter what is happening in the world around us.”
Pearce is also the Cofounder of EzLicence, which connects learner drivers with verified driving instructors online.
His business savvy has won him the 2015 EY Entrepreneur of the Year Award and 2016 Business SA local winner.