1847 Wines won a Double Gold and the Fortified Wine of the Year trophy with its 40 Year Old Tawny yesterday while its 30 Year Old Tawny also won a Double Gold.
Owned by successful Chinese-born Sydney businessman Arthur Wang, the Barossa winery expanded from a boutique cellar in Rowland Flat in 2014 when the company bought the nearby Chateau Yaldara winery, estate, vineyards and brand.
1847 Wines takes its name from the planting date of one of the Barossa Valley’s early vineyards by Bavarian immigrant Johann Gramp. The Chateau Yaldara premises, which features a manor house, restaurant, vast cellars and a 10,000 tonne winery, was built a century later in 1947 by another German immigrant to South Australia, Hermann Thumm.
The sale in 2014 also included the chateau’s vast holdings of fortified wines, put into vats each vintage from the late 1940s.
1847 Wines/Chateau Yaldara sales and marketing manager Barry Wyld says the tawny is carefully blended and bottled each year from vats containing fortified wines predominantly 40-years-old or older.
He says the secret to its success was in how the juice is preserved and then blended.
The 40 Year Old Tawny sells for $600 a bottle with the vast majority sold in China.
“You can have all the raw ingredients sitting there but its how it’s blended together that’s the skill,” Wyld says.
“It’s blended more to the Chinese tastes – China is a massive market for cognac so the sorts of taste cues you get from expensive cognac are the sort of things they’re looking for in their fortifieds.”
The company has 130 branded stores in China and supplies its products to a further 200 outlets. The company is also strengthening its brand by offering wine experiences for Chinese tourists to the Barossa Valley.
The winery’s success at the prestigious show was not limited to fortifieds. It also won six gold medals for red wines under its 1847 Wines label and a further gold medal for a yet to be released Chateau Yaldara Super Premium Barossa Shiraz.
No fewer than 100 judges at the China Wine & Spirits awards rated 6000 samples from 58 countries, including many high-profile international wineries.
“We are thrilled that our wines performed so exceptionally well at CWSA 2018,” Wyld says.
“We are very excited by the growth we are seeing in China and these awards will certainly continue to drive 1847 Wines growth in the premium market segment where we already operate successfully.”
– The Lead
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