The television commercial, which encourages views to “lose yourself in the land of the long lunch” and features music by Adelaide band Max Savage and the False Idols, was named Best Promotional Commercial of Region.
It was produced local advertising agency kwp!, which also created the SA Tourism Commission’s commercial for the Barossa: Barossa. Be Consumed. The Barossa ad, with moody tones and a soundtrack by Nick Cave, has won numerous awards, including the Grand Prix Award at Cannes.
The State Government described the Film, Art and Tourism Festival in Poland as “one of the biggest film festivals of tourism, ecology and art in the world”.
Tourism Minister Leon Bignell said the award for the Adelaide Hills ad “spoke volumes about our ability to market South Australia to the rest of the world”.
He said the win coincided with the release of Tourism Research Australia’s latest National Visitor Survey figures, which showed a record number of interstate and intrastate visitors had stayed in South Australia in the 12 months to March this year.
This follows the release of the International Visitor Survey earlier this month. It revealed that international visitors to South Australia increased by almost 8 per cent to a record 410,000 in the year to March, while the amount of money spent was up by 38 per cent – to $954 million.
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