Popularity of Children’s Clubs, where children enjoy separate holiday activities from their parents, has risen steadily since the concept began with Club Med Resorts in 1967.
While the concept has taken longer to reach lower budget family holiday destinations, West Beach BIG4 Adelaide Shores Caravan Park and Resort, has offered Kids’ Club activities to its guests for the past few years with increasing success.
Adelaide Shores CEO Kate Williams argues that family holidays should mean some rest and relaxation for parents too.
“We’ve seen this trend on the Eastern seaboard and our Kids’ Club has proven to be extremely popular, booking out in peak season,’’ said Ms Williams.
Adelaide Shores has ramped up its Kids’ Club program for the 2013/14 break recently releasing details on activities which include yoga classes for children aged 12 years and older, surf classes and sport activities for kids aged 5- 16 years, arts and crafts, discos and outdoor cinema movie nights for all ages.
“There’s also one off events such as the Santa and Australia Day parades which always draw big attendances,’’ Ms Williams said.
“We expect a daily population of up to 500 children aged under 16 on site during the peak Boxing Day to Australia Day season so we have expanded our offering to match demand,’’ she said.
This year, the program is also being expanded beyond the school holidays, with the launch of a specialised Tots Kids Clubs program in February.
“We expect many young local families staying with us for a post-Christmas break, after the big kids go back to school and the rush of school holidays is over.
“We’ve developed a really engaging and creative program for them specifically, which includes everything from animal puppets to cookies and cupcakes, as well as yoga classes for the adults so they can have a break too,” Ms Williams said.
In November, Adelaide Shores won the best Tourist & Caravan Park in the South Australian Tourism Awards for the fourth consecutive year, as well awards for the State’s best sustainable tourism operator and its deluxe resort accommodation.
For more information see southaustralia.com
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