Hospitality guru H. Joseph Ehrmann took over one of San Francisco’s oldest Saloon bars in the early 2000s. He gave it a lick of paint and a new name: Elixir.
But, as he tells Living Proof’s Nicole Haack and Marcus Motteram, it was a while before the business found its feet.
His newest venture is a line of premium juice-based cocktail mixers, Fresh Victor.
You can find Living Proof on Apple Podcasts, Google Podcasts or Spotify.
Local News Matters
Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to donate to InDaily.