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Living Proof podcast: More than just a bomb, with Jägermeister’s Willy Shine

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US bar industry veteran Willy Shine spoke to Living Proof’s Nicole Haack and Marcus Motteram about how fabled amaro Jägermeister is now being appreciated and utilised by the cocktail industry.

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German digestif Jägermeister has earned a place on most backbars around the world thanks to the notoriety of the ‘Jäger-bomb’.

The spirit is much more complex than its infamy may suggest, though, with 56 different botanicals going into the amaro.

Jägermeister US Brand Meister, Willy Shine, is on the Living Proof podcast to discuss how the company has set about changing people’s perceptions of the product, as well as its versatility in cocktails.

You can find Living Proof on Apple Podcasts, Google Podcasts or Spotify.

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