German digestif Jägermeister has earned a place on most backbars around the world thanks to the notoriety of the ‘Jäger-bomb’.
The spirit is much more complex than its infamy may suggest, though, with 56 different botanicals going into the amaro.
Jägermeister US Brand Meister, Willy Shine, is on the Living Proof podcast to discuss how the company has set about changing people’s perceptions of the product, as well as its versatility in cocktails.
You can find Living Proof on Apple Podcasts, Google Podcasts or Spotify.
Help our journalists uncover the facts
In times like these InDaily provides valuable, local independent journalism in South Australia. As a news organisation it offers an alternative to The Advertiser, a different voice and a closer look at what is happening in our city and state for free. Any contribution to help fund our work is appreciated. Please click below to donate to InDaily.