It was a background in food & beverage marketing and technology that helped Mark Livings see the growing demand for non-alcoholic spirits in 2016. Back then, hardly any of the zero-ABV products on the market tasted anything like their alcoholic counterparts.
Mark spoke to Living Proof’s Nicole Haack and Marcus Motteram back in March, about about how his company, Lyre’s Spirit Co, has since utilised futuristic beverage technology to develop flavours that are showing the world what the non-alcoholic category is capable of.
You can find Living Proof on Apple Podcasts, Google Podcasts or Spotify.
Local News Matters
Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to contribute to InDaily.