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New free-range egg standard too weak: Choice

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A new national standard will redefine the meaning of free-range eggs, but a leading consumer advocacy group says it has “failed consumers” and left chickens cramped in cruel conditions.

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The consumer watchdog announced yesterday its guidelines for the Australian Government’s national standard for “free-range” labels on egg cartons – due to come into effect from April 26.

The Australian Competition and Consumer Commission (ACCC) outlined that egg producers who want to use the term “free range” on their packaging must provide chickens “meaningful and regular access to an outdoor range” where they are able to roam and forage.

They are also required to maintain a maximum outdoor stocking density of 10,000 hens per hectare, displaying the stocking figure on packaging.

However, it does not specify a blanket requirement for indoor stocking density standards.

An ACCC spokesman told The New Daily there is no current legal standard to describe stocking density for free-range egg-laying hens.

But much higher standards have previously been raised by the CSIRO – a “gold standard” of no more than 1500 hens per hectare.

Free-range standard ‘fails consumers’

In its draft legislation submission to Treasury, consumer advocacy group Choice described the new free-range standard as “weak”.

“The new standard has failed consumers by locking in a definition of ‘free range’ that doesn’t meet their expectations,” Choice’s Tom Godfrey said.

“The sad fact is that there will still be plenty of eggs labelled free range that come from hens kept in cramped conditions, with no requirement for them to ever go outside.

“Choice believes the CSIRO’s Model Code is a much better reflection of what consumers believe ‘free range’ means.”

Godfrey urged consumers to use its free app CluckAR, which enables shoppers to scan egg cartons to determine whether they meet the CSIRO “gold standard”.

Brands to be more transparent about stocking density

Australians eat 13 million eggs every day, with more than 65 per cent opting for those labelled “free range” despite being sold at a premium.

Both Coles and Woolworths-branded eggs have a maximum outdoor stocking density of 10,000 hens per hectare – the absolute maximum standard.

Choice compiled a guide in August last year listing all egg brands and their corresponding stocking densities.

Among around 30 SA brands that met Choice’s Model Code of Practice, which says there should be a maximum of 1500 hens per hectare on an outdoor range, those with the lowest stocking density included Hood’s Earth Eggs (14 per hectare), Adelaide Hills Pastured Eggs (30), Feather & Peck Pastured Free-Range Eggs (25) and Elly’s Eggs (100).

Chickens at Adelaide Hills Pastured Eggs.

Lower stocking densities ‘unviable’

Food retailing expert Dr Gary Mortimer explained that caged eggs refer to those produced by “birds confined to steel cages”, which are the cheapest to produce and buy as farmers can maximise production with limited space.

Barn-laid eggs production methods are similar to those of caged eggs but the hens are enclosed in a very large, industrial-style covered shed, he said.

“I would imagine many reasonable consumers with animal welfare concerns would question setting a [free-range] maximum of 10,000 birds per hectare,” Dr Mortimer said.

“[But] if the ACCC were to set a maximum at 1500 birds per hectare, the cost of production would skyrocket, demand would fall, egg production would become unviable and existing farmers would struggle to find available land.

“Those increased production costs would then filter down to shoppers, ultimately pushing them towards the cheaper caged-egg alternatives.”

Egg Farmers of Australia chief John Dunn welcomed the new free-range guidelines as “a win for consumers, a win for farmers and a win for common sense”.

“Whilst no free-range farm is the same, the finalisation of this standard establishes a clear benchmark for free-range egg production – if you’re going to sell your eggs as free range, then you’ll have to make sure you give your flock the opportunity to go for a wander outside if they want to.”

ACCC chairman Rod Sims said the consumer watchdog would monitor the market to ensure free-range claims are factual and take action against those that aren’t.

This article was first published on The New Daily.

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