Luke Giles is the business programs co-ordinator at the University of Adelaide’s Confucius Institute and also sits on the committee of the China Business Network of South Australia. He is a fluent Mandarin speaker and spent a number of years in China running a live music bar.
The potential profits from doing business in China are huge – but so are the losses, writes Luke Giles. Following The Social Creative’s disastrous beer festival venture, he highlights where things can go spectacularly wrong.
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