“If we sold solar just to people who wanted to be green and help the environment we wouldn’t be in business any more,” says Jenny, the Telstra Business Women’s Entrepreneur of the Year in 2016.

As a board member of the Clean Energy Council Jenny knows there are many different pieces to be joined together to provide the solution to the carbon neutral puzzle but says she’s encouraged by how the State Government and Adelaide City Council are working together to find answers with their five year action plan.

“One of the areas is encouraging people just to reduce their consumption in the first place,” she says. “I’m a big believer in monitoring. If you don’t have an understanding of how you are using your electricity then how are you supposed to move forward and change your habits?”

Jenny argues getting more businesses to convert starts with raising awareness.

“It’s getting the Elon Musk conversation going, but doing it without Elon. It’s actually having this front of mind for people in this community. Educating them on the advantages for them, as in what’s in it for them to do it.”

We spent 10 minutes with Jenny to understand how reducing their carbon footprint can benefit the bottom line of Adelaide businesses.

Solstice Media has partnered with the South Australian Government to provide information about the transition to a low-carbon economy. Read more stories like this here.