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Adelaide the beach capital of Oz: study

Jan 16, 2015
Soaking up the sun on Semaphore Beach.

Soaking up the sun on Semaphore Beach.

Adelaide is the beach-going capital of Australia, according to new research.

Adelaide people report visiting a beach in higher proportions than residents of any other Australian capital, new data from Roy Morgan Research shows.

The beach-going crown has been snatched from Perth, whose residents have gone from being the most “beachy” to the least in the past five years.

“In the summer of 2009-10, a peak of 56 per cent of Perth residents reported having visited a beach, either locally or elsewhere, within the past three months,” Roy Morgan research found.

“This put Perth residents well ahead of those in Melbourne, Brisbane and Adelaide (each peaking at 49 per cent), and Sydney (45 per cent) as the country’s most likely to hit the sand.

“Next year, in the summer of 2010-11, fewer residents of all mainland capital cities except Sydney went to the beach.

“Over the next two years beach-going rates in all cities except Adelaide continued to decline, with Perth undergoing the biggest drop: by the summer of 2012-13, Perth residents became more likely not to visit the beach.”

In the 2013-14 summer, beach-going rates in nearly all cities – except Perth – bounced back to 2009-10 levels.

Roy Morgan Research attributes the Perth decline to a series of shark attacks off the WA coast.

Annual summer beach-going peaks

beach going

Source: Roy Morgan Single Source (Australia), Oct 2009 to Sept 2014, average sample size n=18,842 residents 14+ of Sydney, Melbourne, Brisbane, Adelaide or Perth.

 

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