Talk station FIVEaa has completed the year in resurgent form, with its breakfast team ending the long AM dominance of ABC 891’s breakfast duo Matt Abraham and David Bevan.
FIVEaa’s breakfast team of David Penberthy, Jane Reilly and Mark Aiston had trailed the 891 pair all year.
However, in the final survey they leapfrogged 891 to come in at equal first in the important breakfast slot, alongside Mix102.3.
Abraham and Bevan dropped from a share of 14.7 in the last survey to 14.0, with FIVEaa and Mix both on 14.2. Mix lost some share, while FIVEaa is on the up.
891 lost listeners in every slot apart from Drive, where Michael Smyth maintained his numbers.
The drop meant that 891 – in one survey period – fell from Adelaide’s number three station, behind Mix and Nova, to number five.
Overall Mix maintained a strong lead at number one, followed by the rising FIVEaa, Nova, and Southern Cross Austereo’s male-oriented rock station Triple M in a surprise fourth place ahead of 891.
Southern Cross Austereo will be rapt with Triple M’s revival, led by continued growth in breakfast, but less happy about hit107 – it’s rebrand of SAFM.
hit107 lost ground leaving it only marginally in front of cheap and cheerful “classic hits” AM station Cruise1323.
