With the heatwave sweeping across the South Australia and the temperature spiking at more than 44C yesterday in the city, South Australia’s heatwave has been great news for the state’s cinemas.

People of all ages, young and old, headed in droves to the cinema to cool off in plush seating and air-conditioned comfort this week.

Paul Besanko, head of marketing and sales at Wallis Cinemas, says business has been roaring during the past week, with ticket sales jumping by 25- 30% in most of the cinemas.

“We’ve had a huge increase this past week; we’re rockin’ and rollin’ at the moment,” he said.

“With the warmer weather we always see an increase, but this was very fast.

“Most of our cinemas saw a marked increase with people flocking the cinemas to find ways to beat the heat.”

The cinema that saw the greatest jump in patronage was the Wallis Mitcham cinema, but other cinemas including Mount Barker, Noarlunga and Piccadilly also had increased sales.

“Mitcham was the biggest demographic, with a lot of older people and kids coming through the doors.

“Noarlunga was also popular, with people heading to the beach and then catching a movie afterwards.”

The biggest films of the week?

“Without a doubt, The Book Thief and Frozen proved very popular, Frozen was a favourite for the kids.”