Rapidly changing consumption habits are forcing newspaper companies across Europe to question business models, products and practises that kept them successful for decades.

As part of the Hawke EU Centre for Mobilities, Migrations and Cultural Transformations Annual Lecture Series, Ralf Blomqvist will draw from his experience as senior advisor to several leading Nordic media companies to deliver a talk reflecting on recent developments in Northern Europe and depict a way forward for an industry that has almost lost touch with its customers.

Ralf Blomqvist is founding partner at Main Dialog, a Swedish management consultancy focusing on customer strategy and communications development. He co-authored the first Nordic book on Relationship Marketing (Relationsmarknadsföring) in 1993 and has written several other books on customer relationships.

He will be joined by panel members Misha Ketchell, Managing Editor of The Conversation and Tory Shepherd, Political Editor at The Advertiser.

Misha Ketchell is Managing Editor of The Conversation an independent, not-for-profit media outlet that uses content sourced from the academic and research community. Misha recently worked as a researcher and producer on ABC TV’s Media Watch. Previously he was editor of Crikey and The Big Issue (Australia) and a reporter for The Age.

Tory Shepherd started at The Advertiser 10 years ago, reporting on crime, state politics and health before leaving to become the editor of national opinion site The Punch. However The Advertiser then lured her back to become their political editor two and a half years ago.

Presented by the The Bob Hawke Prime Ministerial Centre and Hawke EU Centre for Mobilities, Migrations and Cultural Transformations in partnership with the Hawke Research Institute.

FREE Registration: Hawke EU Centre Annual Lecture After the Fall: Content, Context and Co-Creation After the Decline of Print Media
Wednesday 7 October 2015, 6.00pm
Allan Scott Auditorium, University of South Australia, City West campus